The other implication, in some of the disappointment over the lack of WWDC hardware this year, is that we very specifically remember Steve Jobs introducing iPhones, Macs and other famous products the first week of June, so therefore something is somehow lacking when Tim Cook gets up and introduces only software updates. 'Apple views itself as a a software company' Apple made no hardware announcements at WWDC in 2014, 2015 or 2016. Software is what developers develop, and has always been the focus of the conference, even when Steve Jobs was in charge.įurthermore while many longtime observers remember the unveilings of iPhone models at the WWDC in 2007, 20, and a wide variety of products including the HomePod, new MacBooks, and a new iPad Pro at the 2017 WWDC, those were aberrations. We've already spoken at some length about this in response to wide complaints that the event didn't feature the unveiling of new Macs, iPads, or some other product category.īut, it bears repeating -WWDC is a conference for developers. But what it didn't include was the introduction of any new hardware. Apple's annual World Wide Developers Conference this year was highlighted by the introductions of new editions of iOS, macOS, watchOS and tvOS, all of which included notable new features.
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